Geometry and Measure

€100–€600

EN

          The GTC X business center is located at the corner of Milutina Milankovića Boulevard and Bulevar umetnosti in New Belgrade. It was designed by the Austrian studio Atelier Thomas Pucher, known for architecture based on clear, recognizable concepts.

          In this case, the idea is quite literal — the building’s footprint is shaped like the letter “X.” This geometry extends into the façade, where a rhythm of diagonals and repeated elements transforms it into an almost abstract composition.

          At first glance, everything appears as a closed system — precise, controlled, self-contained.

          And then, at the very edge of that system, a girl appears.

          Small in relation to the structure, yet enough to change the way we read the image. What had been pure form suddenly becomes a space where something actually happens.

          The façade, made entirely of floor-to-ceiling glass, suggests complete exposure. Yet behind this transparency lies a complex system that regulates temperature, while light passes through the glass not unchanged, but filtered, softened, and reshaped.

          But a question remains: what do the people who work in this building every day have to say about it? Does their experience align with the idea of a perfectly controlled space?

          Within that tension — between design and reality, between geometry and life — the image finds its true meaning.

SR

          Poslovni centar GTC X nalazi se na uglu Bulevara Milutina Milankovića i Bulevara umetnosti, na Novom Beogradu. Projektovao ga je austrijski biro Atelier Thomas Pucher, poznat po arhitekturi zasnovanoj na jasnoj, prepoznatljivoj ideji.

          U ovom slučaju, ta ideja je doslovna — osnova zgrade oblikovana je kao slovo „X“. Ta geometrija prenosi se na fasadu, gde se kroz ritam dijagonala i ponavljanje elemenata pretvara u gotovo apstraktnu kompoziciju.

          Na prvi pogled, sve deluje kao zatvoren sistem — precizan, kontrolisan, samodovoljan.

          A onda, na samoj ivici tog sistema, pojavljuje se jedna devojka.

          Mala u odnosu na strukturu, ali dovoljna da promeni način na koji vidimo fotografiju. Ono što je do tog trenutka bila čista forma, postaje prostor u kome se nešto zaista događa.

          Fasada, izvedena u staklu od poda do plafona, ostavlja utisak potpune izloženosti. Ipak, iza te transparentnosti nalazi se složen sistem koji reguliše temperaturu, dok svetlost prolazi kroz staklo koje je ne zaustavlja, već je filtrira, ublažava i preoblikuje.

          Ali ostaje pitanje: šta na sve to kažu oni koji u ovoj zgradi svakodnevno rade? Da li se njihov doživljaj poklapa sa idejom savršeno kontrolisanog prostora?

          U tom rasponu — između projekta i stvarnosti, između geometrije i života — ova slika pronalazi svoje pravo značenje.